LONGLEAT SAFARI PARK VISITORS MEET INDE'S 3D WILD ANIMALS IN A UNIQUE AR EXPERIENCE
The United Kingdom’s No.1 safari park is sending visitors to the heart of the savanna using INDE’s Air, Land & Sea big-screen Augmented Reality experience, as part of the African Summer celebrations in honour of the Park's 50th Anniversary.
The cutting-edge interactive attraction, taking place in Longleat’s newly opened events building, The Longhouse, lets visitors meet some of the world’s most magnificent creatures through a mix of real life participation and digital magic, with a photo-realistic 3D BroadcastAR experience created by INDE, in collaboration with the National Geographic Society.
A dynamic watering hole serves as the centerpiece for Air, Land & Sea, allowing visitors to get up close and personal with a diverse range of animals from Africa to the Arctic as they graze, drink and interact with the environment around them. A stunning whale rising from the ocean, an African elephant cooling off in the water, a giraffe, a dolphin and even more animal encounters let people learn, explore and touch the untouchable. As an extra feature, lucky participants of this special adventure can immediately share their picture and video snapshots online, or have their photos printed on site.
INDE has offices and representation in London, Budapest, New York, Sydney, Hong Kong and mainland China. Since 2011 the company has built award-winning AR systems worldwide for clients such as National Geographic, Smithsonian Enterprises, Beijing Aquarium, Universal Studios, BBC, 20th Century Fox and Coca-Cola.