UNIVERSITY OF MICHIGAN CELEBRATES 200TH ANNIVERSARY WITH AUGMENTED REALITY MOBILE APPLICATION BY INDE

 

As part of its Bicentennial Celebration the University of Michigan has launched MGoView, a mobile Augmented Reality application developed by INDE. The iOS and Android application provides an interactive view back over the University’s rich history.

With MGoView users can experience the story of over 200 years of the University as they explore photos, audio, video and various 3D animations created by INDE. People can engage with dozens of unique digital and historical artifacts from the University’s archives. The app allows users to visit 30 sites significant to the University’s history, and take photos with famous UM settings and individuals.

 

To ensure easy navigation, the application includes path outlines from a user's current location to each site, with basic directions to the AR experience. As users visit the sites and explore the content via Augmented Reality at each location, they can make multiple achievements by unlocking badges. For certain amounts of badges collected, users can earn the right to take a picture with a historic UM personality, and can also enter the University’s giveaway to win prizes.

In order to make the app available to as many users as possible, web-based virtual exploration has also been enabled, allowing people to view 360-degree renderings of campus locations from anywhere in the world.

The application can be downloaded for free from both Google Play and iTunes.

As an increasing number of institutions and companies in education and entertainment are looking at innovative ways to provide unforgettable experiences to their audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain in a unique way.

UK company INDE has already put life-sized digital dinosaurs, whales and jaguars into museums, zoos, theme parks and shopping centres worldwide.

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.


About INDE

INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 the company has developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands. Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world.

Under the banner of Experience Engineering, INDE’s products and experiences endeavour to create deeper, more engaging interaction and integration between people and three dimensional digital content. INDE aims to transition its knowledge, 3D content, intellectual property and worldwide client base to the mainstream adoption of Wearable Glass Augmented Reality and Mixed Reality devices in entertainment and education.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.


Contact INDE

New Business: hello@indestry.com
PR/Marketing: comms@indestry.com