WELCOME TO INDE'S AUGMENTED REALITY PODCAST
In our monthly AR podcast we'll be exploring existing AR products and future developments, features, benefits and potential real-world applications of this cutting-edge technology, through interviews with leaders in tech, entertainment, education, marketing and more.
Episode 2 (AUGUST 25) – from a digital agency to an augmented reality company
INDE began as a digital agency called Appshaker in 2009, and walked into AR by accident. Ironically, our first project never happened as the technology wasn’t ready back then, but from that point onwards we turned the direction of the entire business, and Appshaker became almost purely an Augmented Reality development company. We were working on a project for National Geographic back in 2011 – that is when we came up with the initial concept of BroadcastAR, a standalone Augmented Reality system that went on to entertain and educate millions in 40 countries and counting.
In this month’s edition our CEO Alex, CTO Norbi and CPO Xava talk about where it all began, the challenges, successes and failures along the way. They are also walk you through the development process, share behind-the-scenes information on some of our ongoing and upcoming projects, and discuss things that have led us to have launched Augmented Reality systems in more than 150 locations worldwide...
Episode 1 (July 8) – sneak peek at our ARKit, HoloLens & Computer Vision developments
We are excited to be part of this year’s edition of SHAPE, a Tech and Entertainment Expo sponsored by AT&T (Los Angeles, July 14-15), exploring the convergence of technology and entertainment.
The public face of INDE usually shows our Augmented Reality installations for big screens, powered by our BroadcastAR system, and we have been lucky enough to travel the world sharing these experiences with hundreds of thousands of people. This travel has helped us gain a deeper understanding on how and why Augmented and Mixed Reality will disrupt the way people interact with digital content.
That quest for understanding has been shaping the efforts we make in our multidisciplinary R&D department, and we wanted to take the opportunity and bring to SHAPE a variety of early stage products and prototypes – such as our Computer Vision analytics system, HoloLens and ARKit demos – with real life examples of their applications.
In this episode our CTO, CPO and R&D Director share some really exciting background info and views on the above. We hope you enjoy.